Concept

Service Point 1 reflects a value system built upon channels of community interaction. Inviting community with the opportunity to engage with product, concept and process through garment and installation.

ENDEAVOUR

Sharing process, information, context and product collectively with a global fold of tight knit individuals. Channelling the value systems of open-source behaviour forms the rationale of Service Point 1.

DIALOGUE

Service Point 1 acts as a subtle step in reforming engagement between brand and individual - steering away from granular interaction, disproportionately focused on purchase.

OUTPUT

Private, invitation led installation displaying brand thought process and value system - each individual will leave with a garment, trading time & conversation as a commodity.